Unity by Health Fabric
Understand the people your health product is for
Unity's AI business analysts talk to your patients and users over WhatsApp or through a secure web experience on their phone. They find out what works, what doesn't and why, and turn it into evidence you can act on within days.
Named in TIME's World's Top HealthTech Companies 2025
Funded by UKRI · Innovate UK · SBRI Healthcare
The problem
Most health products are built on assumptions
Surveys miss the why
Scores and ticks can't tell you why someone missed a dose, gave up on an app or used a device the wrong way.
Research is slow and costly
Recruiting, interviewing and analysing takes weeks, so most teams do too little of it, too late.
The same people are always missing
Older adults, carers and people with low digital confidence rarely take part in research. Unity meets them on the phone they already carry, with nothing to download.
How it works
From conversation to evidence
Reminder settings: user insight
42 participants · 9 days
- Reminders clash with work64%
- Can't customise by day48%
- Prefer voice prompts21%
“I just want it to know I'm at work on weekdays.”
Unity analysts
An AI business analyst for every question
Eleven AI business analysts across two areas. Each one is set up for a particular kind of study.
Building health products
Discovery Analyst
What do users really need before you build?
Usability Analyst
How do people actually use your product at home?
Adoption Analyst
Why do people stop using it, and what keeps them?
Post-Market Insight Analyst
What happens after your device reaches real users?
Involvement Analyst
What do patients think of your research or innovation?
Coming soonInclusion Analyst
Which groups are you not hearing from, and what are they telling you?
Running health and care services
Care Experience Analyst
How do residents, families and staff experience your service?
Incident Review Analyst
What happened, and what can the team learn?
Staff Wellbeing Analyst
How are your staff really feeling?
Workplace Concerns Analyst
How does each person see a concern at work?
Event Insight Analyst
What did delegates value, and what will they do next?
Our story
More than a decade of reaching people others miss
Health Fabric has built digital health products with GPs, councils and communities since 2012. Unity began as a multilingual self-care platform. What we learned building it is now the heart of our AI business analysts.
TIME 2025
World's Top HealthTech Companies
1,400+
Sandwell residents supported through our Healthy Ageing app
15 languages
at Unity's launch in 2021
Hear from the people who use your product
Tell us what you need to understand. We'll show you how a Unity study would work.